Close your eyes.

Think of a “jean”.

Open it now.

It was 501®, wasn't it? This model, which is literally the ancestor of all jeans, has taken its place in the collective cortex of the world since it was invented by Levi Strauss (himself!) in 1873.

It's never been out of fashion so far.

It will not pass at all.

Original blue jean since 1873 An empty canvas where you can express yourself Iconic flat cut and placket with special buttons